Consultations
Stuck with your website, newsletter or book and not sure where to go next? There are thousands of guides online and each one says something different. In a consultation we'll go through your specific situation and you'll leave with a clear next step.
I can talk you through WordPress websites, email marketing and discoverability (SEO), plus other things I deal with: podcasting, self-publishing a book and life as a (seasonal) digital nomad.
An hour with me will save you weeks of wandering.
You'll skip a few dead ends. Over 5 years with WordPress websites and 9 years in the technical environment of research departments, I've learned what works and what only looks tempting.
You'll understand me. Four years of teaching at a faculty of electrical engineering and a year with children from foster families taught me how to pass on information so that the other side actually gets it.
We work on your project, not on theoretical possibilities.
What I can help you with
Pick the topic that's bugging you. Not sure which box your question fits into? Write to me and we'll choose together. Under each topic you'll find examples of questions I solve with clients.
Websites and email marketing are the core of my consultations. Other topics from my own creative work and lifestyle are listed below.
WordPress website
You're building a new website or dealing with the one you already have.
- Which pages your website should have and why WordPress (and when a static website might make more sense)
- How to make your work easier: how to choose a theme (or rather not choose one), form plugins, your own design manual, ...
- Backups and security
- E-shop: which solution fits your situation
- Multilingual website: automatic translation, separate website versions for each language, text-only changes.
- Booking systems, payment gateways, etc.
- Review of your current website with recommendations on what to improve
- Legal basics for websites and e-shops: terms and conditions, GDPR, cookies, EU withdrawal button rules (just the basics and who to turn to, I'm not a lawyer)
Vibe-coded website
You want to build a website with an AI tool without forgetting the future you who will have to maintain it.
- When and how to vibe-code, and when better not to
- What a vibe-coded website should include and which legal requirements it must meet
- How to write a brief for an AI tool so the result can be verified
- What AI won't take care of for you: backups, updates, security, hosting
- Who will maintain the website and how
- When to move from a vibe-coded "prototype" to a solid foundation
Email marketing and content newsletters
You want to start writing a newsletter, or polish the one you already have
- How to start and which tool to choose: MailerLite, Ecomail, Forendors, Substack
- Which format to choose, how often to write and where to find topics and inspiration
- What a newsletter page on your website should include
- Why a paid newsletter (mostly) doesn't make sense and what to do instead
- Deliverability: double opt-in, SPF, DKIM, DMARC, sending domain and Reply-To in alignment
SEO basics and discoverability
You want people to find you.
- How AI can help you
- SEO plugins and how to set them up sensibly
- Monitoring broken links and redirects
- Link building: website tips and strategies
- How to be discoverable in AI tools too
- Pages worth having on your website for better searchability, and business profiles
Business automation
Repeating the same steps over and over: issuing an invoice, copying an order, sending a confirmation? Together we'll figure out what can run on its own. I don't set anything up during the consultation, but you'll leave noticing the boring routine tasks and with a sense of what's possible.
- What to automate first and what better not to: where you'll get the most time back
- n8n: when it makes sense, self-hosted vs. software as a service
- Claude projects and skills, Hermes agent
- Webhooks: how data from a form, booking or payment gets where it needs to go (e.g. from SimpleShop to MailerLite)
- API: the door to connecting otherwise independent services
Other topics
Beyond websites and email marketing, I can share my experience with creating podcasts (4 so far, plus audiobook narration), working on the road as a (seasonal) digital nomad since 2023, and publishing (so far 2) books.
Digital nomadism
You want to work on the road without learning everything the hard way.
- How to "vet" a destination before you go
- Seasonal stays vs. constant travel
- Train travel (Interrail and getting around Europe by train)
- Slow travel
Podcast
You want to start recording and don't know what to watch out for.
- Choosing equipment and editing software
- Room acoustics and how to handle them (or AI to fix them)
- Recording tips and editing basics
- A "juicy voice" beats perfect boredom
- Distribution to podcast platforms (RSS) and podcast hosting
- How to connect your podcast with your website and newsletter
Publishing a book
You have a manuscript or an idea and want to know how self-publishing works.
- The journey from manuscript to publication
- Crowdfunding (platforms, what to think about, pricing the book, how much to raise, what to do in the months before the campaign)
- Selling your book on your own
- How to think about your book
- Does an e-book or audiobook make sense too?
- Book portals
What a consultation is and isn't
A consultation is setting a direction, a dialogue, recommendations. We'll analyse your situation, I'll suggest what to improve first, or sketch out how the services around your website should connect (website, booking, payments, email marketing). The decision stays with you and you leave with a plan.
A consultation is not hands-on work with access to your website. A blank page instead of a website, a hacked site or a broken form need quiet focused work, not a call where I'd be digging through FTP or the database. That belongs to website optimisation or regular website maintenance. Likewise, I don't build automations during a consultation (e.g. in n8n), but I'll advise you on how to design them and what they require.
And if you want, I'll gladly take care of the technical stuff for you.
consultation packages
Beyond websites and email marketing, I can share my experience with creating podcasts (4 so far, plus audiobook narration), working on the road as a (seasonal) digital nomad since 2023, and publishing (so far 2) books.
Quick lift
1,600 CZK / 30 minutes
you have one specific question or need to decide between two solutions
Lighthouse beam
2,600 CZK / 60 minutes
you want to go through a whole website, a newsletter or project plan, or two related topics at once
What clients say about our consultation
Tomáš is not only an experienced web developer, but also an excellent mentor. A year ago, I started creating websites as a self-taught person. I already know a lot of things, so I didn't want to pay for an expensive and time-consuming web design course, however I needed to have support and advance with someone experienced behind me.
Tomáš is like my safety net. When I want to tackle something more complex, he guides me. When things are burning in the background and my website crashes, he can direct me or finds what the error is and fixes it.
His professional yet human communication is crucial for me. Thank you for his care so far and I warmly recommend working with him!
More on the testimonials page.
Booking and how the consultation works
After booking a slot you'll receive a confirmation email with a link to reschedule.
The consultation takes place on Google Meet. You'll find the link in the confirmation email.
During the consultation I focus on practicality and we go at your pace.
After the consultation I'll send you a summary by email. If something needs showing, I'll record a short how-to video.
Support: after the consultation you can send me 2 follow-up emails on the topic we discussed. Bigger questions we'll tackle in another consultation.
Frequently asked questions
Yes. I'm certified for MailerLite, but the legislation and general principles (deliverability, SPF, DKIM, DMARC) are the same for Ecomail, Forendors or Substack.
Don't be a victim, be the creator
Choose the length of your consultation and book a slot. Not sure if I can help? Email me (address in the footer), I'll reply by the next day.
